Podcasting is a type of content marketing that focuses on producing audible content.
If an influencer posts something and the comments look like these… Look out for genuine comments or conversations. The absolute number of likes, comments, retweets, etc., doesn’t matter either. If an influencer has a lot of followers but barely gets any comments on their posts, it’s a potential red flag. A certain percentage of fake followers is inevitable, but you don’t want them to be a significant percentage of those influencers’ following.Ī quick way to check is to use a tool like SparkToro’s Fake Followers Audit (Twitter only) or HypeAuditor’s Instagram Audit.īeyond the quantity of following, you’ll want to make sure the quality of engagement exists too. Since social platforms can be gameable, some of these influencers may have tons of fake followers. When you’ve gathered a list of influencers, don’t reach out just yet. HypeAuditor (Instagram, TikTok, YouTube, Twitter, Twitch).(Facebook, Pinterest, Snapchat, Instagram, YouTube, Twitter, blogs).Grin (Twitch, Facebook, Instagram, YouTube, Twitter, TikTok).Intellifluence (Reddit, SoundCloud, podcasts, Amazon reviews, iOS and Android reviews, Twitch, LinkedIn, Facebook, Pinterest, Instagram, YouTube, Twitter, TikTok).Heepsy (Instagram, YouTube, TikTok, Twitch).And there are different tools for the different social media platforms. The easiest way to find influencers is to use existing third-party tools. You’ll need to know what people search for and then how much you’ll be paying for clicks on average. For example, if you’re running search ads, you’ll need to do keyword research.
These platforms typically offer educational resources to help you learn how to run ads (here’s one from Google).Īds can succeed or fail based on your targeting, so make sure you have data to back up your targeting choices. Explore the ad platform by clicking around or take a course. (Of course, if you have data showing these execs in your industry are on TikTok often, then it makes sense to advertise there.)Īfter that, you should get familiar with the platform. For example, if you’re selling enterprise software to C-level executives, you may not want to advertise on TikTok. You should only pay for ads on platforms where your audience exists. You’ll first need to choose a platform you want to advertise on. Other formats include display ads on websites and social media ads, such as those you see on Facebook, Instagram, and YouTube. Search engine ads are the most common ad format in PPC marketing. Pay-per-click (PPC) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad.
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